Reasons for Re Launching Electric Car †Reva

Reasons for Re Launching Electric Car – Reva Introduction : The Reva Electric Car Company (RECC) was founded in 1994 by Chetan Maini, as a joint venture between the Maini Group of Bangalore and Amerigon Electric Vehicle Technologies (AEVT Inc. ) of the USA. The company's sole aim was to develop and produce an affordable compact electric car. Several other automakers were also aiming to do so, but in 2001 RECC launched the  REVA Reva, started off with a bang : The first electric car in India  and the people behind the car were confident of the success of the car.Plans were set and the forecasting team estimated that 1500 cars would be sold by the end of the first year. Three years after its launch,  Reva barely managed to sell a total of 300 cars. Reva was subsequently pulled off Indian markets. On May 26th 2010, Mahindra Group bought a 55. 2% majority stake in Reva and now has plans of relaunching the car in Indian markets. This article explores reasons for the failure o f Reva and what should be Mahindra Reva’s Strategy for achieving success in the Indian market. * Reva was  positioned  as a â€Å"Green,  low operating cost car†.The marketing strategy when Reva was first launched mainly concentrated on the car being green and the first of its type in the electric car segment. But this was not enough to create ripples amongst the consumers. * With a small  size, easy to drive (no clutch or gear)  and slow  speed, Reva  was targeted at  small families, old couples and female drivers. While Reva had a beneficial cost proposition of only Rs. 0. 40 paise per km travelled, it was not a cheap car. Priced at around Rs. 3. 75 lakhs, people would have preferred to purchase a Maruti Zen or an Alto which are within the same price range.The major problem with Reva was that it was perceived to be a low cost car, but it was actually not. Also it was not a car that the rich wanted to buy, as it looked below their league. In one word, Reva, was a  total misfit. * Aesthetically, Reva did not appeal to the youth. It was  not fast, did not have a  high range, had high  maintenance problems  (100 % charging needed 8 hours) and was not meant for long drives. The small car space and the design made it look like a rather  uncomfortable car. People do advocate being green but they are not willing to sacrifice their comfort for it. * The arketing campaign for Reva also was not an aggressive one. The car made news for itself for being the first electric car in the Indian market but no marketing effort was made to create ripples in the customers. The buzz through promotions and advertisements was very low. There was  no excitement  and  curiosity  created in the minds of the consumers before the product launch. A research done by me amongst 50 female drivers, 35 elderly people (50+ age) and 20 couples has helped me come up with the following  customer value hierarchy  for a Car: 1. Core benefit:  T akes you from one place to another without an  inconvenience. . Basic product:  Easy to drive,  comfortable seats and leg room,  high mileage. 3. Expected Product:  Safety, does not break down,  easy to repair. 4. Augmented Product:  Speed,  smooth on road,  Stylish. 5. Potential Product:  Environment friendly. As seen the points  bolded in red font  are the ones that Reva clearly misses. Not being able to satisfy the core, basic and expected product benefits has been a major miss in the marketing strategy of Reva. If Reva has to be successful it has to first cater to these customer benefits, satisfy them and then only will being environment friendly be a product differentiator.Reva had expected to sell around 1500 cars in its first year itself. After 3 years, Reva managed to sell only about350 odd cars. This is a definite failure in the first innings of Reva. However the fact that it is the only one in the electric car market, a proper marketing strategy can help it become a success. Reva’s Second Innings: A Re-launch Strategy It is not like Green cars are boring and cannot be successful. Take the example of  Roadster Tesla  an electric car which is the coolest and one of the most aspired cars in the automobile market. So surely there is no reason for Reva to fail if it is marketed in the right way.If the car is able to satisfy the core, basic and expected benefits of its target audience then we have a winner on our hands. In today’s, Global warming era. Being green is in fact the in thing. But just Green Cannot Sell. Reva should market itself on its other facets as well. Consider the slogan below for marketing Reva: Reva: â€Å"Easy to drive, Stylish, Comfortable Car †¦ By the way, we are also Green† The easy to drive attribute is already present in Reva. Reva needs to do slight alterations in its design to make it look more stylish, ergonomically designed for seating and safety needs.As given in the figu re above, Reva should look at targeting the growing female car owners. Also it should target the young and old couples, who find the  cuteness factor  in the car, exciting enough to purchase it. Reva should be promoted as a  Ã¢â‚¬Å"Fun† car to hang out with. Promotions The Reva advertisements  should not hire any stars to advertise it. Instead it should look at taking the common office going man, the girl next door, the college couple to brand it. This will ensure that its target audience connect to the advertisement and Reva to a greater extent.The greenness in Reva can be subtly highlighted in the advertisements. The promotion ideas for both print and television advertisements are: 1. The office goer:  How because of heavy traffic he used to reach late to office and get reprimanded by his boss. How now Reva has made him reach office in time and get promotions. Catch line: â€Å"Traffic problems. No Problem. Reva is here† 2. The girl next door: How Reva has m ade her independent. Highlight the ease and comfort of driving the car in the advertisement. Catch line: â€Å"Get Independent. Do The Reva† 3.The lovebirds: A part by part ad series in which an old couple get nostalgic on how they started their love story in a Reva and their memories associated with the Reva car. Highlight the comfort of the Reva car. Catch line: â€Å"Reva getting you closer† Social media promotions – Low cost and high effect. 1. Social gaming applications  in which users play a car racing game and get green credits for using the Reva Car. This will help spread the Reva brand virally. 2. Get expert reviews on the Reva car and publish them on the  Reva Blog. 3. Have a contest in which users can upload their Reva moment on  YouTube.Also upload YouTube videos to show how Reva makes a greener world. 4. Have, â€Å"The Spacious Reva Contest†: Customers try to fit in as many of their friends in a Reva car and upload a picture of it on  Facebook. The one with maximum likes would win the contest. 5. Listen to what your customers are saying  about Reva, how are they feeling about Reva? Have you managed to create the right buzz? Social media would tell you instantly and help you to do any kind of damage control if necessary. The  social media is a good measure  on how well your marketing strategy has worked.In conclusion , Reva has already in its â€Å"First Innings†, highlighted its attribute of being a  Green Car. The â€Å"Second Innings† strategy that has been mentioned will market Reva as an easy to drive, safe, stylish and comfortable car. Thus satisfying the core, basic and expected needs of its customers which will help the Reva car become a success story. While the Mahindra brand name and its distribution network and capabilities in the Indian market should definitely benefit Reva, in having a successful second innings. The strategy outlined above should help Reva preventing burns and scars the second time round.

The Garden Party

The Garden Party is written by Katherine Mansfield, a New Zealand prominent modernist writer of short fiction. Set in colonial New Zealand, â€Å"The Garden Party† falls into two clearly differentiated parts. For the major characters, Laura Sheridan, Mrs. Sheridan, Meg Sheridan, Jose Sheridan and Laurie Sheridan are considered by because they appeared in the story quite often. And for the minor characters, they are mostly the workers and helpers in the party, except for Mr. Sheridan and Mr. Scott.From this short story, we have encountered some literary theories. First theory that we have analysed is cultural theory. â€Å"The Garden Party† is a story about the differences between the upper class and the lower class lives. The Sheridan family represents the upper class while the Scotts represent the lower class. Mansfield gives certain importance for many words by repeating them persistently, especially hats, lilies, flowers, all those are symbols of wealth and superiori ty, in connection to the Sheridans.The Sheridan’s life appears more comfortable even when Mansfield is talking about them she uses only positive images, pleasure, flowers, songs, even in the house is highly organized. While talking about the Scotts and their class, only images of dark, ugliness, sorrow, disorder, and chaos came to our minds. Psychoanalysis theory is also one of the theories that we have encountered in this short story. â€Å"The Garden Party† traces the psychological and moral growth of Laura Sheridan.The story presents her adolescent confusion regarding the social values of her family and her awakening to a more mature perception of reality after her exposure to poverty and death at the carter's cottage. The third theory will be likely criticism theory. Most criticism of Katherine Mansfield's short story â€Å"The Garden Party† concentrates on the story as a story of the growth and maturity of a young idealistic character. For example, see Laur a's initiation as a passage from the â€Å"dream world of her parents and social class to the real world of the Sheridan's neighbouring working-class. This also describes the symbolic significance of the garden party, â€Å"The garden party epitomizes the dream world of the Sheridan women, a world whose underlying principle is the editing and rearranging of reality for the comfort. Throughout this short story, we have also analysed a few themes. For the overall theme and sub-themes from this story, â€Å"The Garden Party†, the major theme is growth. Laura’s mother summons Laura to supervise the workmen who come to set up the marquee for the garden party, she intends to leave everything to her children as a way to make them independent.When Laura suggests placing the marquee on the lily lawn, a workman rejects the idea, saying that she should the marquee â€Å"where it’ll give you a bang slap in the eye. † Laura then wonders whether it is respectful of a laborer to speak to a girl of her upbringing in the crude language of the common people. However, Laura ends up approving of the men even though they are the ones who choose the location for the marquee–against the karaka trees. Thus, though failing to supervise the men with authority, Laura learns to overlook class distinctions in dealing with the outside world.The another theme will be the contrast between life and death. The Sheridan's garden is a place of thoughtless pleasure and burgeoning energy, where young people resemble brilliant butterflies and arum lilies bloom with an almost frightening vitality. In contrast, the home of the dead carter is dark and oppressive, guarded by an aged crone and surrounded by a shadowy crowd. Mansfield deliberately exaggerates the difference between these two locations in order to emphasize her theme.That life and death are part of the same continuum is suggested by the temporal structure of the story, which begins at dawn and ends in a gathering dusk. As many critics have noted, Laura's journey to visit the bereaved family has strong mythic overtones and resembles the tale of Proserpina, a goddess who was abducted by Hades into the underworld. Laura's moment of epiphany testifies to a kind of knowledge unavailable in the sunny world of the garden party. In this way, her journey also has the quality of an initiation rite, in which a naive young girl achieves emotional and moral maturity.Last but not least, we realized that this short story is focused on third person point of view. It is because the narrator withholds information in favor of limiting what she says to what Laura thinks and experiences. Besides, she generally does not understand the incident of what she undergoes that day, at least not until the very end, when she says â€Å"isn't life, isn't life? † only for her brother to interrupt her, misinterpret her, and silence the knowledge about death she had just obtained from visiting the cottage o f the man who had died.

Analysis Of Michael J. Ackerman Et Al Privacy, Mhealth,...

Michael J. Ackerman et al. (2013) describes his experience as well as topics discussed at the meeting of the American Medical Informatics Association that he attends each year. One session titled â€Å"Privacy, mHealth, and Social Media,† brought up an important question; can you ethically look up a troubling patient on social media in order to get information that did not add up during your patient interview? (Ackerman, 2013). Resulting from HIPAA only covering providers and not patients, medical information given away on social media by an individual has waved their right to privacy, giving all users access to the information posted (Ackerman, 2013). It is important for social media users to understand that the information they post, as well as store in the personal health record kept on their smart-phone, is accessible to other users and further and unwanted information may also be released or obtained in the case of one losing their phone. Ackerman also states that due to patients now having the ability to send data obtained from m-health devices to their physician and expect an immediate response and interpretation, there are now several guidelines for physicians to follow when using social media (2013). Smalls (2012) reinstated Ackerman’s point regarding HIPAA covering providers only. Anything a provider shares or posts must be in compliance with the Act; if a patient can be identified by the information given, that information is individually identifiable health

Whatever They Told You About Research Paper for Free Is Dead Wrong...And Heres Why

Whatever They Told You About Research Paper for Free Is Dead Wrong...And Here's Why Understanding Research Paper for Free If you aren't content with the essay, it's your right to request modification or revision. As soon as you've found the citation for a paper which is related to your advanced science undertaking, the next step is really obtaining a copy so you may read it. You are able to choose a topic by brainstorming ideas, and then doing some preliminary investigating to be sure information exists on this issue and that the range of the topic is acceptable for your paper. A superb research thesis is crystal clear and specific. The prosperous research study may be used for a long time by other authors for referencing. Opt for an intriguing topic so the all-natural progression toward the topic is going to be transmitted effortlessly. Modern-day researchers demonstrate that standardized testing can't properly define the actual understanding of a subject. 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Bereavement As A Woman Of Color Strength Essay - 1550 Words

Tummala-Narra’s (2007) case study of Lisa I decided to consider bereavement as one of my DSM-5 diagnosis. In consideration to the information provided in Lisa’s case. It is known that bereavement is intense grief and longing for the deceased. This pain is expressed in mental, physical, emotional and social reactions. In particular to Lisa s case she exhibits mental, emotional and social reaction as a result of her parent’s death. In comparison to separation anxiety disorder is the fear of losing or the separation of attachment figures. For example, Lisa s parents death caused her to have feel unassertive and abandon. The sexual assault that occurred during her childhood made Lisa question her racial identity as she got older. She blames her whiteness for the reason she got assaulted instead of her sister whose dark than her. When Lisa mention her assault with a woman I can sympathize to why she perceive her whiteness as weakness and I understand as a woman of col or strength is the foundation of our growth as women. Lisa s parents death also made her experience feelings of abandonment she explains that her mother would have protected her from the sexual assault. In my opinion the absence of her mother could be a reason to why she is not comfortable in her skin (whiteness) and delaying her self-esteem growth. Lisa s church at first created a barrier between her seeking therapy primarily because of her cultural factors (i.e., African American). In addition, toShow MoreRelatedThe s Birthday Party. Jason And Kate s Wedding1327 Words   |  6 Pagesavoid future date conflicts. The one event that can not be planned is death. Death can not be rescheduled due to inclement weather. It does not discriminate. Everyone, regardless of race or color, gets a visit. 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Luotang Power free essay sample

Luotang Power Company started in 1994 as an idea for a 600 Mega Watt coal-fired power plant in Central China that would be the least polluting of its size in the area. The bid to develop, finance, and operate the plant was won by an American independent power producer. One very important term was that the Loutang Power Company would be contracted on a build, operate, and transfer (BOT) basis and the factory would be given to the Chinese government after 20 years of operation at no cost. The US company provided $500 million in total financing, negotiated a fixed price for a coal supply with moisture content between 4%-6% with Pingdingshan, and contracted with HPPC for a minimum annual electricity purchase of 3,000,000,000 MWh annually, with excess sales at 65% of normal selling price. In 2002, the US independent power company sold its interest in Luotang to Hua Tong Power or â€Å"HT Power†. Commercial operation officially began in 2004. Situation Tan Min Yi, General Manager of Luotang Power Company, is preparing to present the 2011 Report of Operations to the Board of Directors of HT Power. This will be an especially difficult task because the financial reports showed poor performance in 2011 compared to the years prior. Tan knows his company improved both plant availability and fuel economy. He hopes to show the Board that certain price and efficiency factors are skewing the numbers and are out of his control. He will have to break down the volume changes by quality variance, price variance, fuel efficiency variance, and fuel cost variance to most accurately explain the losses. Tan would also propose that he formula for fixed costs be revised to help close the large gap between standard and actual costs. Not only should his presentation prove that his team performed well and that he is worthy of a promotion, but it should help guide HT Power on future power plant investments. Variance Evaluation The Summary of Recent Operating Performance provides the information needed to calculate the price and efficiency variables for Luotang Power Company for 2009-2011. Data Analysis Several conclusions can be drawn from examining the cost and efficiency variance data. Price variance is favorable overall. Price per MWh sold increase for both the normal take and the excess energy sold to HPPC. The sales mix in 2011 played a large part in that success because excess sales at the lower rate (only 65% of original price) were lower. However, all other calculated variances were unfavorable. Poor quantity variance from 2010-2011 was most likely due to HPPC being able to produce some electricity on its own and lower forecasted future demand. As mentioned, the amount sold at the excess rate in 2011 had decreased significantly from 2010. Fuel efficiency, the amount of coal needed to produce a MWh of electricity, also decreased significantly from 2009-2011. This supports Tan’s hypothesis that they are being sold lower quality coal from Pingdingshan. That also explains the unfavorable fuel cost variance. Luotang needs more coal to produce the same amount of electricity than in years past as well as having to pay for storage of coal that needs to be dried out before it can be used. Fixed cost variances were extremely unfavorable. Luotang estimated standard fixed cost per MWh by dividing estimated annual total fixed costs by plant capacity (in MWh per annum previous year). This method creates a large, underestimated variance in the actual depreciation expense and standard by $4,445,900. Fixed operating and maintenance was also underestimated by $5,890,000. Recommendations Coal quality is the major issue to be address to the HT Power Board of Directors. The poor quality of these inputs makes the accuracy of the 2011 Report of Operations so difficult to interpret. A coal supply that is on the lower end of quality, yet still within the accepted range, effects both the fuel efficiency and fuel cost variances. In addition, having to store the coal longer to dry out the excess moisture is costly and a fire hazard. It should be recommended that Luotang implement new ways to effectively manage its coal vendor. That may be to negotiate a smaller quality specification range than 3% or to create some sort of incentive for Pingdingshan to deliver coal on the higher end of that range. They may also leverage their original agreement with the fact that using more coal than originally planned puts Luotang in danger of violating the Chinese and World Bank emission standards. By better managing the quality, Luotang can effectively use less coal decreasing costs and raising profits. Tan Yi should follow his instinct to change the accounting performance system formula for standard fixed costs. The recommendation is his idea of basing fixed costs only to the contractual minimum of 3,000,000 MWh rather than the actual generation from the previous year. Dividing over a smaller denominator would increase the fixed costs per MWh reducing or possibly eliminating the unfavorable variances. Overall, this will improve the reporting and evaluation of the company. This change would also result in excess electricity only including variable costs which would better reward excess sales performance and compensate for its lower price. When considering expansion, a 2000 MWh addition would not be recommended because Luotang cannot guarantee that HPPC will need the additional electricity. Tan needs to make the Board understand that HPPC controls excess sales and makes them almost impossible to forecast accurately. It is in their best interested to recover their investment and maximize the profits on the guaranteed 3,000,000 MWh contract for the remaining years of operation before giving the factory back to the government.

Quality of Employee Performance in the Workplace

The quality of employee performance is one of the most important aspects of management in a workplace. Many aspects of management determine the quality of employee performance in the workplace. These include the style of management, management systems that have been put in place, employee motivation, and the work environment.Advertising We will write a custom essay sample on Quality of Employee Performance in the Workplace specifically for you for only $16.05 $11/page Learn More First, the style of management that managers adopt at the workplace determines the quality of performance of employees. Performance is boosted by involvement of employees in the decision-making process, equal treatment, effective communication, and encouragement of innovation and creativity. Employee performance improves when employees are allowed to make organizational decisions in their fields and allowed practice their creativity and innovativeness. Good managers allow employe es to decide what is fit for them in the workplace. They neither dictate nor command, and they encourage open discussions and sharing of information. This motivates employees and creates a sense of belonging and value, which helps to improve performance. Secondly, developing an appropriate work environment is an important aspect in determining the quality of employee performance. Managers should establish workplace rules and regulations that motivate employees to achieve the organization’s goals and objectives. In addition, the quality of values, norms, and the corporate culture determine the quality of performance. Employees follow the rules and regulations that govern employee behavior and performance at the workplace. Therefore, managers should consider employee needs and preferences when establishing rules and regulations to govern them at the workplace. The workplace environment should encourage employee freedom, creativity, and individual initiative without creating a f eeling of restriction or limitation. Thirdly, motivation is a vital aspect of employee performance. Motivated employees work harder, provide high quality customer service, are more creative and innovative, handle challenges effectively, and are good problem solvers. Managers can use several methods to motivate employees. These include employee recognition, rewards, and training.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Recognition and rewards are two of the most commonly methods used by managers to improve performance. These two methods create a feeling of being valued by an organization and as such, motivate employees to work more. Incentives such as free memberships to health clubs, free holiday trips, and personal days help employees to relax, spend time with their families, and reduce work related stress. This leads to improved employee performance. Fourthly, developing managemen t systems such as education, training, and development is vital. Employee training helps employees to know and understand what they are expected to do in order to achieve the goals and objectives of the organization. These systems should provide the necessary tools and skills that help to improve employee performance. Developing the skills of employees is important in motivating them. Managers should establish employee development courses that ensure that employees constantly engage in activities that improve their skills and performance at the workplace. Appropriate employee behavior is vital in ensuring good customer service. From a manager’s perspective, employees should be honest, kind, polite and patient in order to offer high quality customer service. Customers have different personalities and it is important for employees to know how to deal with different personalities. Employees should listen to customer complaints and feedback and respond appropriately. This is vita l in efforts to create customer loyalty. Employees should also research on customer needs and preferences in order for them to serve them better. Politeness and kindness make customers feel respected and valued by an organization. Employee training should include methods of ensuring high quality customer service. This essay on Quality of Employee Performance in the Workplace was written and submitted by user Finnegan Gallegos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.